Tradecare Africa was founded in 2014 by Joyce Gema, from her background in African agrarian systems at international, regional and domestic level. Joyce has worked in various capacities from management of large and medium agricultural enterprises, auditing compliance with ESG voluntary standards to implementation of projects aimed at the development of markets targeting small holder farmers and workers across Africa.

Tradecare is an agricultural consultancy that works with private sector, development actors and third sectors on projects directly intervening to improve agricultural market and food systems to policy interventions and advocacy to raise awareness and agenda setting.