Tradecare Africa Limited is a social enterprise that uses knowledge from global value chains to invest in services that have transformative impact on workers and small holder farmers in Africa. Tradecare provides consultancy services to the private sector, development sector, academic and research institutions in areas of organizational development, research and impact studies as well as joint implementation of long-term projects designed for sustainable positive impact on the lives. Tradecare invests resources from its consultancy services in sustainable enterprises that have transformative impact at scale. The investments include React Cert Africa which is a third-party product and management systems certification agency, Mazao Safi Division which is a farmer extension enterprise and Soko Safi which is a wholesale market for Food Safety Assured Fresh Fruits and Vegetables managed through a transparent aggregation system and promoted in the Kenya domestic market.
Tradecare Africa, previously known as React Africa, was founded in November 2008 as a business to Business consultancy working in the field of sustainable Trade by Joyce Gema; a social Entrepreneur committed to finding market-based solutions to global poverty. Tradecare Africa has since grown its client base to over 20 companies and evelopment agencies, working with thousands of farmers and workers in agricultural value chains. In 2014, React Africa split into two independent Divisions-Tradecare Africa a consultancy and advisory provider and investment firm and a certification division retaining the name React Cert Africa.
To become the most respected social enterprise through innovations that combine institutional governance with reliable supply chain services, using cutting edge knowledge and high-quality market infrastructure to transform production and market systems in Africa.
We have a mission to:
a) Promote access to extension services for small and medium scale farmers through a composite decision support system in order to increase productivity, quality and access to markets.
b) Promote use of product and management systems certification among smallholder village based aggregations as tools for organizational development and rural governance.
c) Promote the use of labelling in the domestic market to differentiate products that are grown in line with good practices hence growing their market share.
d) Promote spill over and diffusion of knowledge and practices from global
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